The Axe Effect–More to it Than You’d Think

An article on cologne and self-fulfilling prophecies reveals that the real “Axe effect” lies not in the cologne itself, but in the behavioral changes that accompany the wearer. As per Snyder’s self-fulfilling prophecy theory, the wearers of the cologne believe themselves to be more confident and thus behave in such a manner. This inevitably makes themselves more attractive to women (as confidence really is the most attractive scent you can wear), lending much more credibility to the Axe effect than one would initially believe.

…and if you don’t completely buy it, watch this instead and enjoy.

– Sunanda


~ by Nocturnal Discourse on 25 May 2009.

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